Friday Fry #7

by Jeanne

Zagat

Okay, so it’s Monday. And this is a bit overdue. However, the weekend was a bit busy. The Red Sox are keeping the dream alive. I can’t handle the emotional rollercoaster but I’m a long for the ride.

World of Choice Nina and Tim Zagat are publishers of the same-named restaurant city guides write about the changes in New York dining over the 25 years. They address, four key social changes that changed the dining scene in the Big Apple: 1.) establishment of school lunch programs in the late 1950’s 2.) women entering the work force and as a result away from the kitchen 3.) rise of affordable air travel during the 1970’s and the 4.) lifting of immigration quotas based on race and country of origin in the mid-60s

The Art of Schill New York Magazine profiles the new creative director at BBDO. It’s a long but compelling read if you have any interest in the current state of advertising and where it’s going. In the article that explores a new breed of advertising development borne out of the technologies such as Tivo, internet and video games–an example is subervientchickent.com (an ad) –it talks about how BBDO’s Charlie Miesmer, “There was a creative revolution in the seventies and there was one in the eighties,” he says. “There will be another creative revolution because creative revolutions are responses to the public’s perception that the work sucks.” The ad agency’s job isn’t to get us to buy products but to connect the consumer’s trust and with the brand’s essence or promise.

Return of the King Recently I’ve made Slate my start page at work. In between writing tech copy or scheduling resource dependencies I can break up the slog with content that seems to suit my interests perfectly. This past Friday’s cultural study of ponchos (“…we’re in a post crop-top and low-rise jeans moment, in which women are demurely wrapping up rather than baring all.”) to an article on Burger King’s advertising. It’s related to The Art of the Schill (above) where one of the hot creative shops mentioned in the NY Magazine article and it’s work for morning breakfast daypart. Have you’ve seen the new ads with the ridiculous oversized plastic head? I don’t mind the ad itself as it is a bit off center and as such works to differentiate itself. It wasn’t until the third viewing that I knew what product it was pitching, the Double Croissan’wich, two meat portions and two slices of cheese. Total calories: 640. Fat grams: 46. Carbs: 24. Manufacturer’s suggested retail price: $2.49. vs. Mickey D’s Sausage McMuffin: calories: 279. Fat grams: 12.9. Carbs
24.7.

Image: 123imprint.com

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