Sixty-five percent of U.S. adults are aware of organic foods and beverages — and nearly as many (57%) say they are concerned about chemicals used to grow food. What’s more, barely 30% of consumers say they trust the U.S. government to regulate pesticides and other chemicals that affect the health of their food, according to a new national survey from the Natural Marketing Institute commissioned for this April’s "Go Organic! for Earth Day" campaign. Other key findings included:
- –Two-thirds of Americans who use organic food (44% of the U.S.
population) would like organic food served in school cafeterias.
- –65% of consumers perceive organics as better for their health, 61%
perceive organic food as safer to eat, and 55% consider organics better
for the environment.
- –Organic food users tend to be better educated, younger, and more likely
to be employed — 73% of college-educated consumers are aware of
organic foods, compared to 59% awareness among those without a degree.
For more information on the 2005 "Go Organic! for Earth Day" campaign, visit http://www.organicearthday.org .