Organic Pudding

by Jeanne

Bottles While pulling together material for yesterday’s IMBB event I learned a few things related to gelatin. 

First I came across "It’s Pudding!" which is a new organic and new pudding line available on the market. While the name is a bit odd to me–say, "No Kidding!" they will be offering flavors including chocolate, vanilla, rice, tapioca, and banana this summer. It’s also certified Kosher OU.  It will be sold in 4-ounce containers as 4- packs. for around $3.99.  "It’s Pudding!" is made with all natural ingredients and no artificial flavors, colors or preservatives. It will be available in the coming months in the refrigerated section of natural food stores and specialty sections of supermarkets nationwide. The puddings are made by Lifeway.  The company was named as Forbes’ 38th best small business and Fortune Small Business’ 47th Fastest Growing Small Business. 

The company is also America’s leading supplier of the cultured dairy product known as kefir. Kefir is a milk-based beverage that contains ten types of "friendly," active probiotic cultures. The liquid is a cultured, enzyme-rich food filled with friendly micro-organisms that help balance your insides. It’s more nutritious than yogurt as it supplys complete proteins, essential minerals, and valuable B vitamins. 

In the course of my research I also cleared up a long held food belief that gelatin is made from horses hooves.  While it’s no longer common I’m not certain knowing where it is from is making me feel any better. 

And the best thing I learned?  Any time you see a call for a small box of Jell-O you can use a packet of unflavored gelatin such as Knox and then substitute fruit juice for the water used in the recipe. 

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